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Yahoo Q2 Earnings: Another Mediocre Quarter
20 Jul 2010 at 4:18pm
Yahoo just reported Q2 earnings. Here's the release. Our quick take: Revenue was disappointing, as ever. So was operating income. GAAP EPS did manage to beat consensus by a penny, but it's hard to get stoked about that.

MicroHoo Search Integration Enters Key Phase
20 Jul 2010 at 8:59am
MicroHoo Search Integration Enters Key Phase

Search Marketing Spend Growth Accelerates, Exceeding Expectations
13 Jul 2010 at 11:00am
SUNNYVALE, Calif.----In Q2 2010, the Search Engine Marketing industry posted solid year on year growth of 24% and 9.7% quarter on quarter growth. This is according to Efficient Frontier, a leading performance marketing company managing more than $900 million on behalf of clients worldwide on an annual basis.

Think You?re Ready For The Microsoft-Yahoo Search Alliance? Maybe Not
8 Jul 2010 at 3:17pm
We?re only one month away from the first phase of the Microsoft?Yahoo search alliance. Are you ready? By now, there have been numerous opinions published on the upcoming alliance, but not much to set tactical expectations.

Digital's Deadliest Catch, Part 2: The MicroHoo Search Transition Team's Nels...
2 Jul 2010 at 2:01pm
Yesterday, BoomTown posted Part 1 of an interview with Microsofts Greg Nelson and Yahoos Mark Morrissey. The pair are in charge of a two-year effort to coordinate a massive search and online advertising partnership, the result of a deal the companies struck last year.

Digital's Deadliest Catch, Part 1: The MicroHoo Search Integration Team's Nel...
1 Jul 2010 at 8:30am
After months of trying, BoomTown was finally granted an audience with the two key execs who are now responsible for one of the diciest digital jobs going right now: Microsoft's Greg Nelson and Yahoo's Mark Morrissey.